A Conversation with Alex (Sandy) Pentland Edge Video (24-Minutes)
ALEX 'SANDY' PENTLAND is a pioneer in big data, computational social science, mobile and health systems, and technology for developing countries. He is one of the most-cited computer scientists in the world and was named by Forbes as one of the world's seven most powerful data scientists. He currently directs MIT's Human Dynamics Laboratory and the MIT Media Lab Entrepreneurship Program, and advises the World Economic Forum, Nissan Motor Corporation, and a variety of start-up firms.
Recently I seem to have become MIT's Big Data guy, with people like Tim O'Reilly and "Forbes" calling me one of the seven most powerful data scientists in the world. I'm not sure what all of that means, but I have a distinctive view about Big Data, so maybe it is something that people want to hear.
I believe that the power of Big Data is that it is information about people's behavior instead of information about their beliefs. It's about the behavior of customers, employees, and prospects for your new business. It's not about the things you post on Facebook, and it's not about your searches on Google, which is what most people think about, and it's not data from internal company processes and RFIDs. This sort of Big Data comes from things like location data off of your cell phone or credit card, it's the little data breadcrumbs that you leave behind you as you move around in the world.
"What those breadcrumbs tell is the story of your life. It tells what you've chosen to do. That's very different than what you put on Facebook. What you put on Facebook is what you would like to tell people, edited according to the standards of the day. Who you actually are is determined by where you spend time, and which things you buy. Big data is increasingly about real behavior, and by analyzing this sort of data, scientists can tell an enormous amount about you. They can tell whether you are the sort of person who will pay back loans. They can tell you if you're likely to get diabetes."
Sandy Pentland's EDGE Profile page: http://edge.org/memberbio/alex_(sandy)_pentland
Permalink: http://www.edge.org/conversation/reinventing-society-in-the-wake-of-big-data
[ED. NOTE: Part of the ongoing series "COMPUTATIONAL SOCIAL SCIENCE @ Edge"
http://edge.org/event/special/computational-social-science]
